汇报标题:Price Decision Support Systems
汇报人: Alan Montgomery, Associate Professor of Marketing,
Tepper School of Business, Carnegie Mellon University
功夫: 7月10日(星期日) 4:30pm-5:30pm
●Application of consumer behavior models to intelligent computer agents
●Predictive models of browsing behavior using clickstream data
●Analysis of Clickstream Data
●Data mining using point-of-purchase retailer datasets
●Marketing Decision Support Systems