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J9集团国际站【中国区】官方网站
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J9集团国际站营销系以雄厚的师资力量、创新的人才造就模式、当先的国际化水平、优良的学术钻研成就，位居国内营销学钻研与讲授机构的前列。营销系重要造就拥有扎实的治理学、经济学、统计学和生理学等基础知识，系统的市场营销理论与步骤，一流的定量分析能力和国际化视野的高级学术人才和治理人才。

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学术颁发 | “平台质量节造的荡漾效应”北大J9集团国际站沈俏蔚教授在市场营销学顶刊 Marketing Science 发文

学术颁发 | “平台质量节造的...

近日，来自莫纳什大学商学院的冯羽助理教授（北大J9集团国际站博士毕业）、香港大学商学院的李慧教授、J9集团国际站沈俏蔚教授合作撰写的论文“The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a ...

J9集团国际站【中国区】官方网站

Topic: The Effect of Racial Diversity Representation on Preference for Stigmatized Products

Speaker: Julio Sevilla, University of Georgia

Time: Monday, June 1, 10:00 - 11:30 a.m. Beijing Time

Place: Room 217, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: Does AI Conversational Dominance Increase Patient Conversion?

Speaker: Chenxi Li, Beihang University

Time: Friday, May 29, 10:00 - 11:30 a.m. Beijing Time

Place: Room 216, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: Search Prominence among E-Commerce Platforms

Speaker: Yi Zhu, University of Minnesota

Time: Tuesday, May 26, 10:00 - 11:30 a.m. Beijing Time

Place: Room 110, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: Early Evidence on the Adoption and Effects of AI Assistants on E-Commerce Platforms

Speaker: Zemin (Zachary) Zhong, University of Toronto

Time: Friday, May 22, 10:00 - 11:30 a.m. Beijing Time

Place: Room 216, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: That’s Undeserved! How Anthropomorphism Influences Consumer Preferences between Low-Share vs. High-Share Products

Speaker: Jaideep Sengupta, The Hong Kong University of Science and Technology

Time: Thursday, May 14, 10:00 - 11:30 a.m. Beijing Time

Place: Room 217, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: Effect driven consumer research

Speaker: Hao Shen, The Chinese University of Hong Kong

Time: Friday, April 3, 10:00 - 11:30 a.m. Beijing Time

Place: Room 217, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine

Speaker: Kapil R. Tuli, Singapore Management University

Time: Thursday, March 19, 10:00 - 11:30 a.m. Beijing Time

Place: Room 111, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: Cool: What It Is, Why We Want It, and How It’s Changing Society

Speaker: Caleb Warren, the University of Arizona

Time: Thursday, January 22, 10:00 - 11:30 a.m. Beijing Time

Place: Room 216, Guanghua Building 2

J9集团国际站【中国区】官方网站

Topic: Effects of Revolving Door Directors on Customer Relationship Performance in Business-to-Government Markets

Speaker: Hui Feng, Iowa State University

Time: Friday, December 26, 10:00 - 11:30 a.m. Beijing Time?

Place: Room 216, Guanghua Building 2

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