J9集团国际站营销系王锐教员和其博士生颁发的文章Business Marketing in China: Review and Prospects 获得Journal of Business-to-Business Marketing （JBBM）2011年杜着秀论文奖（Outstanding Article of the Year Award for 2011）。同时，该论文目前位列JBBM期刊电子版的most read article的第一位。

（拜见http://www.tandfonline.com/action/showMostReadArticles?journalCode=wbbm20）。

JBBM是国际上B2B营销领域（企业对企业的营销）的重要杂志，其编委会蕴含世界驰名的营销学者以及钻研B2B营销的杰出学者。这个奖项自1995年起头，每年评比一篇论文，评比的尺度基于两点：

1）文章对B2B营销领域的总体贡献。

2）文章将来可能的影响力。

王锐教员的文章重要会商了中国B2B营销的钻研情况，总结出三种理论，并为将来B2B营销在中国的钻研提出了设想和建议。王锐教员2008获得美国宾州州立大学市场营销学博士学位后参与J9集团国际站，其钻研成就颁发在国内表驰名学术期刊上，蕴含战术治理领域一流学刊Strategic Management Journal等。

附： 关于JBBM

Created for advancing the science and practice of business-to-business

marketing,* this journal publishes quality research that reflects the state

of scholarship and practice throughout the world. We encourage diverse

approaches to business marketing theory development, research methods

utilization and managerial problem-solving. An editorial board comprised of

outstanding, internationally recognized scholars and practitioners ensures

that the Journal of Business-to-Business Marketing maintains impeccable

standards of scholarship and relevance.

JBBM 年杜着秀论文的评比尺度：

The main criteria used by the JBBM ERB in the selection process: (1) overall

contribution of the research to the field of business marketing, and (2) the

likelihood of greatest impact in the future.